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Colours and appetite: What a perfect symphony

  • Writer: Amby Social
    Amby Social
  • Jun 4, 2021
  • 3 min read

Updated: Jun 13, 2021

Your stomach starts howling into the void, all ready to devour whatever comes to sight! Your internal hunger cues send clear signals that make you realize your hunger. But, then there are a certain number of external factors that nudge your appetite. One such visual cue is the colours. What a fascinating fact, right?



Along with the presentation of the cuisine, the appealing color has a significant impact on making the food appear appealing to you. Your body reacts to these colours instantly, as neurons present in your hypothalamus start firing up your appetite. So it is no wonder that you get tempted by attractive food ads to the extent that your watery mouth becomes desperate to eat tasty food. Let us discover the importance of colours and how it influences our food indulgence like a pro!


Colours that make your mouth go paani, paani like hell:


Red: the colour of radiance and passion

This colour is oh so popular in almost every food chain outlet and restaurant because this colour ignites your appetite instinctively. Red is associated with energy, vitality, and passion, so your heart starts beating faster and makes your mouth watery.

Invite some red colour into the kitchen, be it attractive tablewares or wall paint of your dining room. You won't be disappointed at all.



Orange: celebrating excitement and warmth

Imagine the colourful, fresh, and bright carrots, pumpkins, oranges. It sends a fresh and pleasantly soothing feeling to your brain nerves, right? It stimulates your hunger, increases mental activity often reminding you of warm, comfort foods, making you instantly happy! This colour is renowned to elicit people with comfortable, cozy, and welcoming feels, so eating from orange-coloured cutlery sounds perfect, doesn't it?



Yellow: a blend of happiness and energy

Your feel-good hormone - serotonin is secreted when you look at the yellow colour. Yellow walls in restaurants immediately send you to Lala land turning you into an optimistic and cheerful person! The more you feel elated, the more you will splurge on your treat. Tweak your kitchen section with a splash of yellow hues, and you will see the magic!



Green: tranquility and health comes together

This earthy tone brings relief to our eyes, it is associated with abundance. The leafy hues make us feel connected with nature as it tends to add more health and nutritional value to our palate. So this colour makes us opt for healthy choices that are usually eco-friendly, organic, and natural. All the health-conscious junkies out there! This colour is best for ya'll.



White: a sense of peace and spacious

The ever-guilty potato chips are to be blamed for their pale, white colour! It gives an illusion of a calorie-free diet, making the dishes appear less in quantity on a white coloured plate. Thus the mindless eating and munching and guilt-ridden fun times!



Colours that make you say yeh kya hua:


Blue: cool and perhaps too chilled

This colour will calm you down to another extent, so much so that your appetite decreases. In case of bringing some control over your binge-eating sessions, blue coloured bulbs can be a perfect companion to stop you from mindlessly digging into your refrigerators!



Gray: grim and just blah...

Ever been tempted by a dish full of grey-looking stuff? No right? Unless you aren't a freak, people find this colour way too unappealing when it comes to food.

Better stay away from grey plates or grey wall colours.



Black: majestic but too risky

Black is fascinating and chic when worn but not at all recommended inside a kitchen. You won't find this colour in restaurants unless and until this colour is used as a base to highlight the bright colours.



Brown: burnt and too dull

Except for bread and other baked goods, brown colour cannot be included as an appetizing element. It is often portrayed as burnt or overcooked, hence best to avoid it in kitchen wares.


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